These immersive brand experiences did just that.”īest Interdimensional Scavenger Hunt: 'Rick and Morty,' Wormageddonįor the sixth season of Adult Swim’s “Rick and Morty,” some interdimensional alien worms appeared earth-side, popping up on six continents and sparking a global treasure hunt for fans.
“Fans want to do more than watch the show-they want to live it. “Experiential drives deep consumer loyalty and few brands understand this better than Netflix,” said Shelley Elkins, global chief creative officer at Jack Morton. And of course, a full immersive experience by event discovery platform Fever allowed Hawkins, Indiana, to pop up in Brooklyn and London-a lovely little haven for fans to stop by Scoops Ahoy on their way to the hellscape of the Upside Down. WorkinProgress and Unit9 developed a mind-ordering app for Domino’s Pizza, while Doritos worked with Observatory and Slap Global to present a “ Live From the Upside Down” concert with top ’80s acts like the Go-Go’s and Soft Cell. In London’s Shoreditch neighborhood, BBH London opened a portal along some street advertising of Hawkins brands, like foodie favorite Surfer Boy Pizza. Installations of various Upside Down portals appeared worldwide, from Australia’s Bondi Beach to the Empire State Building to Malaysia’s Kuala Lumpur Tower.
When “Stranger Things” returned for its fourth season after a three-year hiatus, it was cause for numerous global campaigns led by Netflix's marketing team with support from various agencies.
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